Prepared by Vanguard Business Academy
JOHN PAUL DEJORIA HAS STATED TIME AND AGAIN THAT JPMS WOULD ALWAYS STAY PROFESSIONAL AND WOULD ONLY SELL JPMS PRODUCTS THROUGH SALONS.
DOES THIS CONTRADICT THAT STATEMENT?
ANSWER: John Paul’s and JPMS’ dedication to the professional hairdresser has not wavered in any manner whatsoever. As you learn more about the Neon e-commerce platform you will recognize that JPMS’ approach is very inclusive of our salon community. Not one on-line consumer purchase on the Neon website will take place without direct compensation to one of our salon customers. As such this initiative upholds John Paul’s covenant with the professional hairdresser and salon owner.
WHY DID JPMS DECIDE TO ENTER THE E-COMMERCE INDUSTRY?
ANSWER: The fact of the matter is JPMS is one of the last of all major professional brands to engage e-commerce. JPMS’ hesitation was simply a matter of watching, learning, and discovering an approach that upholds John Paul’s commitment to you, the True Professional. With the rapid evolution of e-tailing no one predicted that online sales would grow at such a fast pace. This is why JPMS felt compelled to make the move. The reality is not making the move will prove to be detrimental to our salon community in the long run. JPMS is going to do all it can to prevent that from happening.
WILL JPMS SELL ALL JPMS CONSUMER BRANDS DIRECT TO THE CONSUMER VIA THE INTERNET?
ANSWER: Not at this time.
WILL THIS BE AN EXCLUSIVE BENEFIT FOR FOCUS SALON?
ANSWER: Paul Mitchell Perks Program members at the Platinum Select, Focus Plus, and Focus levels will benefit.
WHO WILL BE DISTRIBUTING THE PRODUCT?
ANSWER: An authorized JPMS fulfillment warehouse will handle all on-line sales fulfillments.
WHAT MEASURES HAS JPMS TAKEN TO PREVENT ITS INTERNET SALES SYSTEM FROM DIMINISHING MY IN-SALON TAKE HOME REVENUES?
ANSWER: The best way for salon professionals to prevent losing Take Home sales to any third-party source are to capture the sale while the client is visiting the salon. JPMS’s platform is intention to establish a safety net while driving more consumer traffic into JPMS elite salon customers. More and more consumers want the convenience of purchasing products online up until now those online sales have not benefited salons. JPMS is proud to launch the neon website to provide a solution for consumers who want the convenience of purchasing a product online while maintaining a benefit for the professional beauty industry
SINCE JPMS IS SELLING DIRECT TO THE CONSUMER, WHY SHOULD I STOCK THE PRODUCT IN MY SALON?
ANSWER: This initiative is intended to serve as a safety net, and not in any way intended to impede professional service protocol. Regardless of the many shopping options available to consumers today, the ‘Captive Audience’ and ‘Professional Recommendation’ are your distinct competitive advantage, but only to the extent engaged. Not stocking professional products as well as not providing a professional recommendation actually encourages your clients to shop elsewhere.
WHAT IS THE RETAIL PRICE MY CLIENTS WILL PAY THROUGH THE JPMS E-COMMERCE WEBSITE?
ANSWER: All products are priced at Manufacturer’s Suggested Retail Price, or MSRP.
HOW DOES THE COMMISSION PROGRAM WORK?
ANSWER: 20% of every sale on neonhair.com goes to a Paul Mitchell salon as a commission. There are the three ways a salon can earn commissions from sales on neonhair.com:
WHAT IS THE PROCESS FOR MY SALON TO RECEIVE COMMISSIONS?
ANSWER: Each qualifying Perks Program customer will establish a PayPal account commissions earned will be deposited into the salon’s PayPal account. PayPal accounts will be credited no later than the last day of the following month the commissions were earned. For example, commissions earned in the month of September will be credited no later than October 3
HOW WILL CONSUMER LEADS BE HANDLED WITH PARTICIPATING SALONS?
ANSWER: Consumers will receive salon information in the check out process encouraging them to visit the salon.
HOW LONG DOES IT TAKE TO PROCESS A PRODUCT RETURN?
ANSWER: 10 business days
HOW DOES THE JPMS E-COMMERCE PROGRAM WORK FOR INDEPENDENT STYLISTS?
ANSWER: Qualifying Independent contractors and salon suite booth renters (under the new JPMS Perks Program guidelines) will be eligible to receive the 20% commission from on-line sales under the same guidelines as a commissioned salon
HOW WILL THIS INITIATIVE HELP A JPMS FOCUS SALON'S BUSINESS?
ANSWER: This initiative will benefit a Focus Salon by: (1) provide exposure to the salon on the World Wide Web, (2) drives salon traffic from website referral, and (3) Receive compensation which represents pure profit for the salon/professional customer.
WHAT PAYMENT METHODS ARE ACCEPTED?
ANSWER: Credit Cards and PayPal payments are accepted.
WHAT IS THE SHIPPING POLICY?
ANSWER: Shipping is free on purchases of $40 or more. Purchases under $40 will include a standard shipping fee. FedEx will be used as method of delivery.
WHAT IS THE RETURN POLICY?
ANSWER: 100% guaranteed on any product the customer is not happy with, or is damaged.
HOW WILL RETURNS BE HANDLED?
ANSWER: All returns will be handled through the designated distribution fulfillment facility.
WHAT HAPPENS IF AN ITEM IS OUT OF STOCK?
ANSWER: Products cannot be purchased when out of stock
WILL CONSUMERS BE CHARGED FOR ITEMS THEY ORDERED BUT DID NOT SHIP?
ANSWER: Products cannot be purchased when out of stock
WHAT IS THE TURNAROUND TIME FROM PURCHASE TO DELIVERY FOR THE CONSUMER?
ANSWER: The turnaround time from purchase to delivery is dependent on shipping method selected and geographic location of the consumer.
WILL THE WEBSITE OFFER OPEN STOCK ONLY OR WILL PROMOTIONS BE AVAILABLE AS WELL?
ANSWER: Both will be offered based on availability.
HOW WILL CONSUMERS BE PROMPTED TO VISIT A SALON FROM THE SITE?
ANSWER: At checkout, a box will pop up for the guest to select a salon. Once selected, the box will state “You are now shopping with X-Salon.” After checkout is completed, the guest will be lead to a confirmation page. On the confirmation page the guest will read “if you’re interested in learning more about X-Salon, here is there website, Face book, etc.” in addition to a salon locator in the navigation.
WHERE AND HOW WILL THIS WEBSITE BE PROMOTED BY JPMS?
ANSWER: JPMS will promote through all available market channels - social commerce, offline advertising, and online marketing. The target is the teen audience. JPMS is also partnering with Gen-Z bloggers and influencers to test and review the product.